a. The lawsuit against Coca Cola only started with four plaintiffs, a number that grew to about 2000 as the case proceeded effectively becoming a class-action. The company while outwardly portraying itself as a champion of minorities welfare had systematically been discriminating African American employees by underpaying them, denying them promotions and effecting high dismissals (Differences). The manner in which Coca Cola handled the case catalyzed more minorities into joining the case. Notably, in 1981, a boycott on Coca Cola’s products had been called.